Brand Corporate Identity - Task 4
Week 10 -Week 13 Tai Tong En / 0363164 Brand Corporate Identity / Bachelor of Design (Hon) in Creative Design Task 4 : Brand Guideline INSTRUCTION WEEK 10 Task 4 - Brand Guideline Brand Guideline - Instruction Create a simple brand guideline. Take note that a brand guideline is different from a corporate identity system. The latter is more complex and tends to be used for large multinational corporations, whereas a brand guideline is a concise and bespoke guideline for smaller and younger companies or brands. Brand Guideline - Contents The content of this task is the same as that completed in another subject, that is - Publishing Design. Content Including Brand Profile Visual Guidelines Applications 1) Brand Profile Brand Story Vision & Mission Target Audience Brand Value Unique Selling Point Brand Positioning Statement 2) Visual Guideline Logo in Black & White Logo in Reverse Logo in Color Logo Space Rationalization Logo Cl...