Tai Tong En (0363164)

  Week 01 - Week 14 Tai Tong En / 0363164  Information Design / Bachelor of Design (Hons) In Creative Media Creative Brand Strategy - Final Compilation & Reflection INSTRUCTION Lectures Week 01 1. Introduction to the Module This module focuses on how to build strong, meaningful brand identities through visual strategies. It emphasizes creating brand experiences that go beyond design to engage the senses and emotions, forming long-lasting relationships with audiences. The skills developed here will build on previous identity design experience and guide students toward designing impactful brand experiences. 2. Understanding Branding Branding is more than a logo or visual identity—it’s about defining the  value ,  character , and  authenticity  of a product, service, or organization. Effective branding helps a business stand out from its competitors and is essential in today’s digital marketplace where even small brands can compete  through smart...

  Week 06 - Week 13 Tai Tong En / 0363164  Information Design / Bachelor of Design (Hons) In Creative Media Creative Brand Strategy - Task 3: Champaign Branding INSTRUCTION Task 3: Champaign Branding Description You will synthesise the knowledge gained in Task 1 and Task 2 for developing a presentation deck for the campaign. By utilizing information gained through previous tasks, students are to  execute the visual identity and design applications  for the proposed campaign; the design process begins by developing substantial key visual and further adopting it to design application. Based on Task 2A:  Ideation, create and execute a Brand Campaign applied both for online and offline experiences. Design at least four online touch points (website, social media, and introduction video are compulsory). Requirements 1.1: Research 1.2: Moodboard 1.3: Social Media Post:         1.3.1: 1 A4 Poster        1.3.2: 1 Ver...

Week 01 - Week 04 Tai Tong En / 0363164  Information Design / Bachelor of Design (Hons) In Creative Media Creative Brand Strategy - Task 1 INSTRUCTION Lectures Week 01 1. Introduction to the Module This module focuses on how to build strong, meaningful brand identities through visual strategies. It emphasizes creating brand experiences that go beyond design to engage the senses and emotions, forming long-lasting relationships with audiences. The skills developed here will build on previous identity design experience and guide students toward designing impactful brand experiences. 2. Understanding Branding Branding is more than a logo or visual identity—it’s about defining the  value ,  character , and  authenticity  of a product, service, or organization. Effective branding helps a business stand out from its competitors and is essential in today’s digital marketplace where even small brands can compete  through smart brand strategies. 3. What is a Bra...