Creative Brand Strategy - Task 3

 

Week 06 - Week 13
Tai Tong En / 0363164 
Information Design / Bachelor of Design (Hons) In Creative Media
Creative Brand Strategy - Task 3: Champaign Branding

INSTRUCTION

Task 3: Champaign Branding

Description

You will synthesise the knowledge gained in Task 1 and Task 2 for developing a presentation deck for the campaign. By utilizing information gained through previous tasks, students are to execute the visual identity and design applications for the proposed campaign; the design process begins by developing substantial key visual and further adopting it to design application.

Based on Task 2A: 
Ideation, create and execute a Brand Campaign applied both for online and offline experiences.
Design at least four online touch points (website, social media, and introduction video are compulsory).

Requirements

1.1: Research
1.2: Moodboard

1.3: Social Media Post: 
       1.3.1: 1 A4 Poster
       1.3.2: 1 Vertical Poster 1080 x 1920 
       1.3.3: : Multiple square post (depending on your contents)

1.4: Website (1 landing page)

1.5: Video campaign (10 - 30 seconds)

Task 3

Research

Gentle Monster AURA AR Glasses merge high fashion with augmented reality in sleek 65g frames. These glasses enhance reality with subtle digital overlays - floating art, navigation cues - while maintaining avant-garde style. Unlike bulky AR headsets, AURA offers "curated reality" through surrealist enhancements that complement, not replace, the physical world. Targeting style-conscious creatives, the launch features immersive pop-ups, social media filters, and K-pop collaborations. By prioritizing design over tech specs, AURA redefines AR wearables as fashion statements first, technology second.

Moodboard


Social Media Post



A4 Poster




Vertical Poster



Multiple Square Post


Website


Video campaign


Final Presentation

Feedback

Week 9
The moodboard has a nice aesthetic, but the format needs some adjustments to meet the expected standard. For reference, I recommend checking Pinterest or other online sources to see how moodboards are typically structured—this will help with layout, spacing, and overall visual cohesion.

Week 10
Public Holiday

Week 11
The Third Eye" is too prominent—it overshadows the Gentle Monster branding. Reduce the campaign name size and make "Gentle Monster" the focal point for instant brand recognition. 

Week 12
The video campaign should focus more on showcasing the product itself—highlight its features, benefits, and why customers should buy it. The current edit prioritizes brand messaging over product appeal. Also, integrate the poster into the video.

Week 13
The website and video should put the spotlight squarely on "The Third Eye" product. Focus on showcasing detailed close-ups of the glasses, highlighting their unique features and benefits that set them apart.

Week 14
Focus more on the website and moodboard—they define the brand’s visual identity. The website must showcase products clearly, while the moodboard sets the aesthetic tone. Both should be polished and cohesive.
Reflection

This project transformed my approach to branding by teaching me to balance creativity with strategic clarity. While initial concepts prioritized bold aesthetics, feedback revealed the need to strengthen Gentle Monster's brand presence and product focus. Reducing emphasis on "The Third Eye" campaign name in favor of core branding, while shifting from abstract visuals to detailed product showcases, significantly improved the campaign's impact and market readiness.  

The experience underscored essential lessons in professional design: brand recognition must always lead creative expression, and product benefits require equal design consideration as conceptual elements. By implementing structured systems like standardized moodboard templates and product feature checklists, I learned how disciplined frameworks actually enhance - rather than limit - creative execution. This balance between artistic vision and commercial strategy will fundamentally inform my future design work.


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