Major Project 1 - Task 1

Week 01 - Week 03
Tai Tong En / 0363164 
Information Design / Bachelor of Design (Hons) In Creative Media
Major Project 1 - Task 1 Proposal Developement

INSTRUCTION

Timeframe: Week 01 - Week 03

Description:

For this module, we are required to develop an innovative concept that offers unique social, cultural, and/or economic value to a target audience within our specialisation. Our work will involve researching current technology and design trends, analyzing case studies, and evaluating the functionality, effectiveness, and aesthetics of existing products or services to support our final proposal.

Week 1

This week, we were introduced to the final year project module, which is divided into two phases: Major Project 1 and Major Project 2. We then grouped ourselves based on our specialisations, and as a Graphic Design student, I will be working alongside those in the same field. Finally, we formed teams of four to begin the project.

Group Members:

  • Tai Tong En
  • Tiffany Tan Xuan
  • Lim Jun Teng
  • Aria Wang Sheng Xiao
After discussing with my groupmates, we decided to rebrand a stationery store that specializes in selling cute items and Muji-style stationery. We chose a dog as our brand logo and mascot to represent the identity of the store.

Visual References




After we got all the information, we began with the presentation slides.



Submission


After our presentation, Ms. Vit informed us that we couldn’t include both a dog and food in the brand. So, we discussed and decided that it would be best to change our concept. After further discussion with Ms. Vit, we finally shifted our direction to rebranding an in-house lifestyle brand. Our brand is now called Lalalama, and we are using a llama as the brand logo and mascot. The idea behind this brand is to evoke a sense of calm and positive emotion in our customers. The name “Lalalama~” reflects a relaxing and cheerful vibe that we want our brand to carry.

Feedback

Week 1:
The type of packaging for the project has been decided, followed by the collection of mood boards and visual references to support the design direction.

Week 2: 
Topic approved.

Week 3: 
The current direction of the Lalalama rebranding project shows a promising concept, but it would benefit from a clearer and more refined problem statement. Clearly defining the brand’s current challenges and goals will help guide the design decisions.

Reflection

My group and I went through several brainstorming sessions and decided to rebrand an in-house lifestyle store named Lalalama. Our goal is to create a refreshed brand identity that delivers stronger social, cultural, and economic value to its target audience. We want Lalalama to stand out through enhanced visual design, storytelling, and customer experience.

To shape our concept, we researched current branding and lifestyle trends, explored successful case studies, and analyzed what makes certain brands resonate with their audiences. We documented all our findings and ideas in a shared Google Doc, which made it easy to collaborate and refine our direction as a team.

Once we finalized our core concept and research, we transformed the content into a structured and visually engaging presentation to clearly communicate our vision for Lalalama. This task required teamwork, creativity, and critical thinking. It was a rewarding start to our project, and I’m looking forward to further developing Lalalama’s rebranding journey with my groupmates.


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