Tai Tong En (0363164)

  25/04/2024-01/08/2024 / Week 1-Week 16 Tai Tong En / 0363164 Pakaging and Merchandising Design / Bachelor of Design (Honours) in Creative Media Final Compilation & Reflection INSTRUCTION Week 1 - Week 4 Exercise-Packaging Analysis 1. Plastic Packaging Overview Fisherman's Friend Lozenges are available in many different great flavours such as Aniseed, Blackcurrant and Original which is a combination of Menthol & Eucalyptus flavour. The benefit from these lozenges is that they will occasionally relieve minor sore throat pain. Product Analysis ⦁ Functionality: The current packaging effectively protects the lozenges, but it may not be user-friendly for individuals with limited dexterity or mobility issues. ⦁ Aesthetics: While the packaging serves its purpose, it could benefit from a more modern and visually appealing design to attract younger consumers. ⦁ Sustainability: While the packaging materials are typically cardboard or plastic, there may be opportunities to enha...

  27/06/2024-01/08/2024 / Week 10-Week 16 Tai Tong En / 0363164 Pakaging and Merchandising Design / Bachelor of Design (Honours) in Creative Media Final Project 2-  Merchandise and Promotional Strategy INSTRUCTION Week 10 - Week 16 1. Final Project - Merchandising and Promotional Strategy In this project, required to create minimum FOUR (4) merchandise and ONE (1) promotional strategy, based on Project 2. The project aims to develop skills in creating and designing merchandise that reflects the brand and the packaging design. Objective: The objective of this final project is to develop a range of merchandise items and a comprehensive promotional strategy to complement the existing packaging design for a selected food product. Students will apply their knowledge of branding, consumer behavior, and marketing techniques to create engaging merchandise and promotional materials that reinforce brand identity and drive sales. Key Components: Merchandise Design (W13): Develop a r...