Digital and Social Media Communication - Final Compilation & Reflection
22.4.2024 -22.7.2024 /Week 1-Week 14 Tai Tong En/ 0363164 Digital and Social Media Communication / Bachelor of Design (Honours) in Creative Media Final Compilation & Reflection INSTRUCTION Week 1-Week 3 Task 1- Social Media Analytics Description The purpose of this task is to familiarize with analytics data and metrics via analytics tools (e.g. Google Analytics, Adobe Analytics). Requirements To analyze data on social media or websites utilizing given tools. To gauge engagement and flow of a site. Final Submission Week 4-Week 10 Task 2 - Content Ideation Description Choose a social media account that they will work on as a group. Either theoretical or practical work can be done on the account (can approach the client to work with them). We are expected to map out and develop acceptable material for the client's brief onto a content planning sheet. We will receive guidance on best practices and content requirements along the process. Every group should choose a team memb...