Digital and Social Media Communication - Final Compilation & Reflection

22.4.2024 -22.7.2024 /Week 1-Week 14
Tai Tong En/ 0363164
Digital and Social Media Communication / Bachelor of Design (Honours) in Creative Media
Final Compilation & Reflection

INSTRUCTION



Week 1-Week 3

Task 1- Social Media Analytics

Description 
The purpose of this task is to familiarize with analytics data and metrics via analytics tools (e.g. Google Analytics, Adobe Analytics).

Requirements
To analyze data on social media or websites utilizing given tools.
To gauge engagement and flow of a site.


Final Submission



Week 4-Week 10

Task 2 - Content Ideation

Description
Choose a social media account that they will work on as a group. Either theoretical or practical work can be done on the account (can approach the client to work with them). We are expected to map out and develop acceptable material for the client's brief onto a content planning sheet. We will receive guidance on best practices and content requirements along the process.
 
Every group should choose a team member who is in charge of strategy, copywriting, artwork design, and ideation. For each task, the roles will alternate.

Requirements
Weekly Content Planning is mapped out in the Content Planning Sheet.


Task 3 - Content Planning

Description
Content planning is critical in planning a social media campaign because it ensures that the campaign is consistent, relevant, and engaging. Planning for content is crucial as it will clearly lay out the weekly/monthly or quarterly content for any brand or account.

Requirements
1. Content calendar: create a content calendar that outlines the content.
2. Content strategy: outline the topics or themes that will be used in the social media content.


Final Submission




Week 11- Week 13

Final Project - Pitch Deck & Design Application and Development


Description
Utilizing the information and expertise acquired from each activity, combine and implement the learning in the subsequent tasks:
 
As a team, must carry out the content that has been planned that translates the strategy and ideas suggested in the previous step.
In addition, must work in groups to create design applications and developments based on the major discoveries that have been recorded in the deck.

Requirements
  • Design application (e.g. collaterals etc.2)
  • Design development

Final Submission


REFLECTION

Managing digital and social media communication for Be Front hair care products has been a dynamic journey focused on creativity, strategy, and customer engagement. It began with a deep understanding of our brand identity and target audience, guiding our content creation efforts across platforms like Instagram. Utilizing analytics allowed us to refine our approach continuously, optimizing content for maximum impact and fostering community interaction. Collaboration with influencers and responsiveness to challenges further enhanced our digital presence, reinforcing our commitment to innovation and customer-centricity in the competitive beauty industry.

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