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Major Project 2

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  17/09/26 - 17/03/26 (Week 1 - Week 7) Tai Tong En (0363164) Major Project 2: Projects/Tasks & Reflection INSTRUCTION Project Overview Project Title:  Yuni ( Blind Box IP Design)   Concept: This project uses “clouds” as a medium to personify human emotions, creating an original blind box character series called Yuni. Yuni are not controllers of the weather; rather, they represent emotions temporarily lingering in the sky. The project employs minimal intervention and subtle storytelling to convey the ideas of companionship and empathy. Outcomes / Deliverables   Characters: Design of six original characters, each representing a different emotional theme. Physical Models: 3D collectible models to bring the characters to life in a tangible form. Packaging: Graphic-based blind box packaging that highlights each character and their emotional theme. Merchandise: Extension into IP merchandise, including keychains, stickers, and other collectibles. Exhibition Boards: Pre...
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Industry Training

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  17/09/25 - 09/01/26 (Week 1 - Week 17) Tai Tong En (0363164) Industrial Training: Projects/Tasks & Reflection INSTRUCTIONS There are 3 things required from you throughout your internship:   1. Internship Weekly Log - you need to fill this up on a daily basis, every week and get your company supervisor to sign it off as a form of verification approval. 2. Appraisal Form - this is the final evaluation of your placement from your company supervisor. ONLY HAND THIS TO YOUR SUPERVISOR 2-3 WEEKS BEFORE YOU FINISH. Your supervisor then can either pass it back to you to submit it or email it to me (if they do not want you to see their evaluation of you). 3. Internship Report - I am sharing 2 best report samples in the files section. Have a look and follow the Table of Content on the sample. BREAKDOWN OF PROJECTS/TASKS —Project 01 MHTC Shenzhen: Corporate Design Collaboration — Project 02 Illustration Series: Booklet Masthead Bunting Footer Cert Backdrop Promotional P...
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Creative Brand Strategy - Final Compilation & Reflection

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  Week 01 - Week 14 Tai Tong En / 0363164  Information Design / Bachelor of Design (Hons) In Creative Media Creative Brand Strategy - Final Compilation & Reflection INSTRUCTION Lectures Week 01 1. Introduction to the Module This module focuses on how to build strong, meaningful brand identities through visual strategies. It emphasizes creating brand experiences that go beyond design to engage the senses and emotions, forming long-lasting relationships with audiences. The skills developed here will build on previous identity design experience and guide students toward designing impactful brand experiences. 2. Understanding Branding Branding is more than a logo or visual identity—it’s about defining the  value ,  character , and  authenticity  of a product, service, or organization. Effective branding helps a business stand out from its competitors and is essential in today’s digital marketplace where even small brands can compete  through smart...
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