Major Project 2
17/09/26 - 17/03/26 (Week 1 - Week 7)
Tai Tong En (0363164)
Major Project 2: Projects/Tasks & Reflection
INSTRUCTION
Project Overview
Project Title: Yuni ( Blind Box IP Design)
Concept: This project uses “clouds” as a medium to personify human emotions, creating an original blind box character series called Yuni. Yuni are not controllers of the weather; rather, they represent emotions temporarily lingering in the sky. The project employs minimal intervention and subtle storytelling to convey the ideas of companionship and empathy.
Outcomes / Deliverables
- Characters: Design of six original characters, each representing a different emotional theme.
- Physical Models: 3D collectible models to bring the characters to life in a tangible form.
- Packaging: Graphic-based blind box packaging that highlights each character and their emotional theme.
- Merchandise: Extension into IP merchandise, including keychains, stickers, and other collectibles.
- Exhibition Boards: Presentation and promotional materials for showcases or marketing.
Goal : Results in a cohesive, market-ready collectible entertainment IP system, combining display value, interactivity, and commercial potential.
Yuni Series
Clear
Emotion: Happiness / Contentment
Clear represents quiet happiness —a calm moment without intense emotions.
It stays in the sky when everything feels simple and safe.
Awake
Emotion: Calm / Silent
Awake stays in the sky at night.It represents quiet awareness —being calm, but not asleep.
Drop
Emotion: Sadness
Drop appears when emotions need to fall. It does not hide sadness, but allows it to be gently released.
Static
Emotion: Anger
Cloudy Static carries suppressed energy. It holds tension in silence, waiting for the moment to break or fade.
Dusk
Emotion: Nostalgia / Tenderness
Dusk exists between day and night. It represents gentle nostalgia —the warmth of a moment that is slowly fading.
Terra
Emotion: Coexistence / Belonging
Terra represents the connection between emotions and the earth.Unlike other Yuni that drift in the sky, Terra stays close to the ground. It reflects how emotions are not separate from nature, but shaped by the environment we live in. Terra exists as a reminder of coexistence —between humans, emotions, and the planet.
References
Final Blind Box
Final Tray Design
Final Outcome
Here is the Final Outcome of this project
Prototype：
Online Flipbook
Final Brand book
Final Presentation
Feedback
Week 1
- Further develop the character identity and visual style of Yuni to ensure it stands out from other collectible characters.
- Explore different design directions and variations for the Yuni character series to make the collection more interesting and attractive to collectors.
- Conduct research on existing blind box brands and collectible characters to understand how they differentiate themselves in the market.
- Experiment with creative packaging ideas that go beyond standard blind box packaging, focusing on both aesthetic and functional aspects.
- Begin sketching and developing initial packaging concepts that could enhance the unboxing experience and overall product presentation
Week 2
- Continue refining the brand book layout and content.
- Finalize the brand identity elements, including colors, typography, and visual style.
- Ensure the brand concept and storytelling clearly represent the Yuni character and blind box series.
Week 3
- Continue researching creative packaging structures suitable for blind box collectibles.
- Explore ideas on how the packaging can be designed to stand out from typical blind box packaging.
- Start developing initial packaging concepts and sketches based on the research findings.
Week 4
- Refine and develop the packaging structure sketches further.
- Improve the 3D character model based on the feedback received.
- Prepare clearer visual presentations for the next consultation session.
Week 5
- Explore suitable packaging materials that can create a softer visual appearance.
- Continue refining the packaging dieline and structure.
- Improve the 3D character model to better match the original character design.
Week 6
- Improve the logo design to make it more visually distinctive.
- Explore better packaging materials to enhance the overall appearance of the packaging.
- Refine and improve the packaging prototype.
Week 7
- Review and refine the secondary packaging material selection.
- Continue improving the 3D character design to better match the original 2D character style.
- Ensure consistency across all project elements including website, packaging, and character. design.
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