Brand Corporate Identity - Task 3

 

Week 6 -Week 9
Tai Tong En / 0363164
Brand Corporate Identity / Bachelor of  Design (Hon) in Creative Design 
Task 3 : Positioning & Identity

INSTRUCTION

Lectures

Refer to Task 1 and Task 2

Visual References



WEEK 10 - WEEK 12

1. Logo Applications

Design relevant applications using the logo created whilst guided by the framework identified in the mood board.

2. Final Submission - Logo Applications

2.1 Business Card

2.2 Letter Head

2.3 Envelope


2.4 Invoice



2.5 Application




3. Collateral

Design at least 4 collaterals (t-shirt, tote-bag, lapel pins, product packaging etc.),

4. Final Submission - Collateral

4.1 Tote bag




4.2 Keychain



4.3 T-shirt




4.4 Mug



5. Digital Presence 

Design its digital presence (websites, social media).

6. Final Submission - Digital Presence

6.1 Websites

6.2 Social Media - Instagram





7. Environmental graphics and Simulations

Apply identity as environmental graphics and in simulations (signage, shop front, reception desk) as applicable.

8. Final Submission - Environmental graphics and Simulations

8.1 Billboard





8.2 Poster




8.3 Cafe Environment



Final Submission

Final Presentation Slide - Brand Positioning - PDF



Final Presentation Slide - Brand Applications - PDF


Reflection

Experience:
This project was an enjoyable learning experience, emphasizing the importance of analyzing and planning brand direction to maintain consistency. Feedback highlighted my tendency to use too many colors, which diluted the brand's identity. I learned the value of unifying design elements and avoiding excessive variation.  

Observation:
Small design changes can significantly impact the overall brand aesthetic, either enhancing or undermining it. For instance, adjusting curves or colors inconsistently can disrupt unity and recognition. Maintaining a cohesive layout and limiting color choices is crucial to establishing a clear and memorable brand style.  

Findings:
Creating a strong brand identity is complex and requires constant attention to direction and key elements. Straying from defined styles or overusing colors can weaken recognition and impact how people remember the brand. I aim to improve my consistency by sticking to a clear and cohesive design framework.  



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