Typography - Task 2

9.5.2023 - 16.5.2023 / Week 6 - Week 7
Tai Tong En (0363164)
Bachelor of Design (Hons) in Creative Media-Typography
Task 2: Typographic Exploration and Communication

LECTURES

Refer to Task 1


INSTRUCTION





Task 2: Typographic Exploration & Communication (Text Formatting and Expression)
We are required to express typographically the content of "Editorial options" posted on Facebook in a 2-page editorial spread (200mm x 200mm per page). No images are allowed. However, some very minor graphical elements such as lines, shade, etc. might be allowed.

Requirements
  • Layout Research and references
  • A 2 page editorial spread of 200mm x 200mm dimensions per page
  • No image allowed. However minor graphical elements can be accepted (line, shade..)
  • Only using the 10 fonts that were given
  • Greyscale


Research
After downloading Task 2 (Editorial Text Options), I did some layout research to find a proper layout that enables the readers to easily orientate in large amounts of information. 




Sketches





Layouts


Using AI to create outlines for the headline text




After adjusting the technicalities, I explored different layouts:








Process of text formatting layout process








Final Layout

Head
Font: Janson Text LT Std / 75 Bold (Head) // Bodoni Std (Sub head)
Font size: 276-411pt (Visualise) / 20-78pt (unite to a better world)
Leading: -
Paragraph spacing: -

Body
Font: Serifa Std / Adobe Caslon Pro
Font size: 10pt
Leading: 12pt
Paragraph spacing: 12pt
Characters per line: 57
Alignment: Left justified

Margins: 12.7mm (top, bottom, left, right)
Columns: 2
Gutter: 5mm



 Final Layout without grids (jpeg)




Final Layout without grids (pdf) 




 Final Layout with baseline grids (jpeg)


Final Layout with baseline grids (pdf) 


FEEDBACKS

Week 6 General Feedback: ABSENT
Week 7 General Feedback: Ensure that all final submissions have jpeg and pdf.



REFLECTIONS

Experience
When doing this task, it is very challenging and interesting compared to task1. This task gives me a lot of imagination to design how to make a font look suitable for the article and attract people. Compared with task 1, task 2 gives us more room to play, because we can present the title of the article in different ways or even shapes, such as oval, square, etc.

Observation
Through this task, I learned all kinds of layouts and how to design to make the whole layout look comfortable and clean. Just like the size of the font, the spacing will affect the beauty of the entire typography. In addition, I also referred to many excellent and eye-catching typography works through research, which benefited me a lot.

Findings
The headline phrase must imply something, as Mr. Vinod states, "Form must follow function." As I discovered, a headline's language has more connotations than just drawing readers to the article. A dot at the bottom right, for instance, has importance if it balances the entire arrangement. Additionally, in a few seconds, every person will evaluate our design differently (face value). Therefore, we must create something unique and compelling to draw readers and deliver the headline's meaning.


FURTHER READING



Book Cover




Computer Typography Basics (pg.12)


I read the whole chapter in order to better complete my task 2 and know more carefully the importance of font spacing in typography. Through this chapter, I understand that kerning and tracking play a very important role in typography.

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