Digital Photography and Imaging - Week 6

Tai Tong En  (0363164)
Digital Photography and Imaging
Group 1 SEC 1/Bachelor of Design (Hons) in Creative Media

Week 6 / Exercise 

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LECTURE

POSTER DESIGN

INTRODUCTION

The principles of design are the rules a designer must follow to create an effective and attractive composition.

The fundamental principles of design are: Emphasis, Balance and Alignment, Contrast, Repetition, Proportion, Movement and White Space.

A design doesn’t have to strictly follow these rules to be “good.” 

Some absolutely mind-blowing designs ignore one or more of the principles of design in order to create an eye-catching and effective work.

The 7 principles of poster design

1.EMPHASIS

The principles of design are the rules a designer must follow to create an effective and attractive composition.

The fundamental principles of design are: Emphasis, Balance and Alignment, Contrast, Repetition, Proportion, Movement and White Space.

 2. Balance and alignment

The principles of design are the rules a designer must follow to create an effective and attractive composition.

The fundamental principles of design are: Emphasis, Balance and Alignment, Contrast, Repetition, Proportion, Movement and White Space.

3. CONTRAST

Contrast is what people mean when they say a design “pops.” It comes away from the page and sticks in your memory. 

Contrast creates space and difference between elements in your design. Your background needs to be significantly different from the color of your elements so they work harmoniously together and are readable.

3. REPETITION

If you limit yourself to two strong typefaces or three strong colors, you’ll soon find you’ll have to repeat some things. That’s ok! It’s often said that repetition unifies and strengthens a design. 

If only one thing on your band poster is in blue italic sans-serif, it can read like an error. If three things are in blue italic sans-serif, you’ve created a motif and are back in control of your design.

4. PROPORTION

Proportion is the visual size and weight of elements in a composition and how they relate to each other. It often helps to approach your design in sections, instead of as a whole.

Movement is controlling the elements in a composition so that the eye is led to move from one to the next and the information is properly communicated to your audience. 

Movement creates the story or the narrative of your work.

4. WHITE SPACE

White space (or negative space) is the only one that specifically deals with what you don’t add. White space is exactly that—the empty page around the elements in your composition. 

For beginning designers it can be a perilous zone. Often simply giving a composition more room to breathe can upgrade it from mediocre to successful.

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INTRODUCTION

WEEK 6:  PRACTICAL-RECOLOURING BLACK&WHITE

Mr. Fazuzi need us to follow his video first, then Mr Fauzi let us to choose the pistures that we like and use that pictures that we choosed recolouring black and white. So, we total have three pictures to do that.