Design Research Methodology

 

15/9/2023 - 3/12/2023 (Week 3 - Week 14)
Tai Tong En / 0363164
Design Research Methodology / Bachelor of Design (Hons) in Creative Media
Research Implementation
INSTRUCTION



Assignment 1: Research Proposal & Assignment 2: Critical view 

Final Version:



Assignment 3: Research Design - Primary Data

Final Version:


Google Survey Form


Assignment 4



Presentation



Feedback
The research problem provided a clear focus on the use of graphic design in attracting customers to light food restaurants. It effectively introduced the concept of light food restaurants, citing examples such as Sweetgreen, Just Salad, and Freshii, and highlighted the significance of graphic design in visually communicating a restaurant's brand identity. However, the problem statement could benefit from further elaboration and support from recent literature to strengthen the foundation of the research problem.

The explanation of light food restaurants and their emphasis on healthy, low-calorie meals was insightful, providing a contextual understanding for the study. Mentioning recent research (such as Govers and Schoormans, Choi et al., Kim and Han) that highlights the impact of graphic design on restaurant branding and consumer perceptions added credibility to the importance of the chosen research focus.

The research objectives (ROs) were succinctly formulated, outlining the study's aims to explore and evaluate the use and effectiveness of graphic design in reflecting and visually communicating a light food restaurant's brand.

Similarly, the research questions (RQs) were aligned with the research objectives, seeking to delve into how graphic design reflects a light food restaurant's brand and identifying the criteria for assessing the effectiveness of graphic design in visual communication.

While the articles chosen to support the research topic were relevant, it's noted that only one of them was within the last 5 years, as per the requirement. Hence, additional recent literature needs to be included to enhance the currency and comprehensiveness of the research.

Overall, the research problem, objectives, and questions set a clear direction for the study. Strengthening the problem statement with more recent literature and ensuring alignment between the ROs, RQs, and the research problem would further refine and bolster the research framework.

Reflection
The study examined the effects of graphic design in light food establishments, which are renowned for their menus emphasizing health. It emphasized research by Kim and Han, Choi et al., and Govers and Schoormans which emphasized how visual design shapes customer perception and brand identification. The study's goals were to investigate how a restaurant's brand is reflected in graphic design and evaluate how well it communicates that reflection. The significance of unified design in shaping customer preferences and brand loyalty was emphasized by reflection. It also made people want to learn more about how design is changing in the food sector. Overall, the experiment demonstrated how important graphic design is in influencing people's views of health-focused eating experiences, highlighting the necessity for ongoing research in this rapidly evolving subject.

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