Intercultural Design-Task 1

 

5.2.2024 -20.2.2024 /Week 1-Week 3
Tai Tong En/ 0363164
Intercultural Design / Bachelor of Design (Honours) in Creative Media
Task 1-Design Proposal

LECTURES



INSTRUCTIONS


Task 1: Design Proposal
  • Research and Collaboration: Consider collaborating with experts in Japanese culture or consulting cultural anthropologists to ensure accuracy and sensitivity in your designs. 
  • User Testing: Plan for user testing with diverse groups to gather feedback on the cultural appropriateness and effectiveness of your designs. 
  • Iterative Design Process: Emphasize the iterative nature of design. Plan to refine your designs based on feedback and further research. 
  • Ethical Considerations: Acknowledge the ethical implications of cultural representation in games and outline your team's commitment to responsible design practices. 
  • Market Analysis: Delve deeper into the Japanese gaming market to understand specific trends, preferences, and cultural nuances that can inform your design decisions. 
  • Localization Strategies: Consider how your designs can be adapted for different cultural contexts beyond Japan, especially in markets like China and the United States.


Submission: 
A PowerPoint presentation of the proposal that contains:
• 200-word write-up defining and interpreting the theme about the chosen cultural elements.
• Citation is necessary as evidence of the research.
• A minimum of 3 preliminary ideas in detailed sketches, each with individual rationale.
• Visual references (visuals that inspire/influence those ideas).
• Reference list
• Picture credits


Research




  • Definition of Gaming Culture: Gaming culture is described as a subculture formed by game hobbyists, characterized by customs, symbols, traditions, and norms emerging from shared gaming experiences. 
  • Inclusivity and Diversity Concerns: Inclusivity encompasses accurate representation of history, ethnicity, cultural behaviors, and various groups such as LGBTQ+ within games. Diversity concerns highlight the importance of reflecting the rich tapestry of human experiences and identities in gaming content. 
  • Issues in Game Design - Assassin's Creed: Valhalla: Despite positive aspects like visual graphics, combat system, and story, Assassin's Creed: Valhalla faced criticism for certain design choices. Examples include historically inaccurate male hairstyles and overly decorated weapons, compromising realism for visual appeal.
  •  Toxicity in Gaming Communities: Toxic behavior within gaming communities includes verbal abuse, harassment, hate speech, threats, griefing, doxing, stalking, and swatting. Toxicity often arises from clashes in player expectations, such as competition in online matches, leading to abuse and harassment.
  •  Awareness in Art and Product Creation: Emphasize the importance of sensitivity to avoid misrepresenting cultural groups when creating art, products, or collectibles within gaming culture. Designers must be mindful of potentially sensitive topics and strive for authenticity, accuracy, and inclusivity in their creations.


How gaming culture is related with the cultural sensitivity?
  • Cultural sensitivity in gaming is essential for creating inclusive and engaging experiences for players from diverse cultural backgrounds. It involves understanding and respecting the cultural nuances, traditions, and sensitivities of different regions.

  • By respecting various cultures, a cultural sensitivity incorporated game can resonate with a global audience and foster a cross-cultural understanding.
  • Moreover, gaming culture is a reflection of different cultural elements, including social status, history, etiquette, norms and more. The gaming community needs to be mindful of the cultural implications of their activities, interactions and the contents they create or consume as games have a significant influence on popular culture.



Sketches



Final Proposal

Task 1-Design Proposal PDF

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