Week 1 -Week 15
Tai Tong En / 0363164
Minor Project / Bachelor of Design (Hon) in Creative Design
Minor Project - Final Compilation
DIRECTORY:
- Instructions
- Lectures
- Final Submission
- Feedback
- Reflection
INSTRUCTION
LECTURES
Mr. Mike gave a brief overview of the projects we might select in our first lecture. Next, we were to divide into groups of five to six people.
PROPOSAL:
Contextual Research
After the first small discussion, we quickly divided the tasks. Next, our group started with collecting important information about Expedio and X-Board. My research focused on the company background include brand value, target audience and explanation of the product.
During the week, we created a Google Form that all the different roles could answer and that allowed us to track via a link.
Questionnaire Survey:
Over the next two weeks, Mr. Mike reviewed the survey data and provided valuable guidance to steer our efforts. Building on this, our team came together to discuss the insights gathered and began a detailed analysis of the data.
To deepen our understanding of the target audience, we developed multiple personas that highlighted their needs and challenges.
As we progressed, our team identified key challenges, set objectives, collected public opinions, and refined our understanding of the target audience. We also worked collaboratively to draft effective survey questions to support our research goals.
In week 5 and 6, we were asked to analyze and direct the survey data we collected. We needed to select 5 respondents for quantitative analysis and develop a strategy based on the data collected.
Also this week our team saw our product and we immediately started testing the durability of the product.
Following the interviews, we got to work on making our empathy map. Every interview was taped, and we merged the information with the survey results.
User Personas & User Stories
This week we started working with small groups on user personas and user stories.
User Journey Map
Next, we need to develop thorough path maps for the personas in order to have a deeper understanding of the product usage scenarios.
Insights Discovery
Then, Mr. Mike suggested that each team member come up with five ideas about what we do based on the research data, and then continue with the same ideas.
Brand Logo
We had two ideas for the color of the logo, one was a more vibrant color and the other was a darker color. Finally, after Mr. Mike's suggestion, we chose the first color because it is more close to our theme which is minimalist ikea style. The final packaging also uses this color scheme.
In class, we completed the customer journey map. At the same time, we were responsible for planning the content and started to build prototypes, including packaging design, posters, etc.
Customer Journry Map
After assigning specific tasks to each team member, we created a Gantt chart to list all the to-do items and monitor the progress.
Gantt Chart Link:
Poster Design
Landing Page Design
Catalog Design
Social Media Design
Expedio Design Presentation Slide
Final Submission
MIRO Board Link:
Project Tracking Document:
Gantt Chart Link:
Survey Google Form:
Survey Analysis:
Presentation Slides-W9:
Presentation Slides-W14:
(Final Slides)
Feedback
Week 1
We looked over the module information booklet during the first week and then got an overview of the project. Our team concluded that using Expedio to develop the project was the best option out of the three themes available. We looked up the company's knowledge and discovered the project on Instagram.
Week 2
When researching Expedio design, we should start by defining the concept and understanding its core principles, whether it's focused on rapid prototyping, design thinking, or a specialised approach to streamlining the design process. By reviewing academic literature, industry case studies, and practical applications, we can gain insights into how Expedio design is used effectively in various contexts. Once we’ve synthesised this information and created a visual summary on Miro, the next step is to prepare client interview questions. These questions should focus on understanding the client’s design needs, goals, expectations, and collaboration preferences, ensuring that we gather all necessary information to avoid misunderstandings during the project.
Week 3
Following the conclusion of the client interview this week, the emphasis will shift to contextual research in order to comprehend the setting in which the X-board is utilised. A user persona will then be created in order to determine the needs, behaviours, motivations, and difficulties of the user. This will direct the development of focused interview questions meant to elicit user opinions about the X-board, particularly about its usefulness and room for development. Making sure the X-board solves user problems and improves their collaboration experience is the aim.
Week 4
After reviewing our survey and interview questions with our lecturer, we received feedback to refine them and focus on our primary market—CEOs of large companies, given their potential for bulk purchases. We were advised to delay interviews until survey data analysis is complete for more accurate insights. Our goal is to finalize survey data collection by next week to progress to the next phase.
Week 5
This week, our focus is on refining our survey and interview questions to better understand our target audience. By creating clear and open-ended questions, we aim to uncover their daily challenges and preferences, building a strong foundation for meaningful insights into their needs.
Week 6
This week, we focused on finalizing our presentation slides and refining the overall flow. We ensured the slides were well-structured, visually appealing, and aligned with our objectives. Additionally, we rehearsed transitions and prepared for potential questions to create a cohesive and engaging presentation.
Week 7
Each design was carefully aligned with the insights and problem statements developed earlier to ensure consistency and relevance.As this is the initial stage of ideation, we kept the designs flexible for refinement and adjustments in the coming weeks. Additionally, we finalized our presentation slides, ensuring they effectively communicated our work and prepared thoroughly for the upcoming presentation.
Week 8
Independant week
Week 10
Ensure the customer journey map aligns with the "How Might We?" statement. Develop actionable steps for post-purchase support, such as onboarding emails and feedback channels. Focus on delivering an excellent buying experience during website onboarding, capitalizing on user motivation from social media. Strategize paid advertisements by planning timing, platform selection, and impactful content.
Week 11
Summarize content for all customer journey touchpoints to ensure alignment and consistency. Finalize the Gantt chart to outline the project timeline, tasks, and deadlines. Distribute tasks among team members based on skills and capacity for balanced and efficient workflow.
Week 12
Finalize the website design layout, ensuring it aligns with user experience goals and brand identity. Complete the X-board shooting, focusing on high-quality visuals that effectively showcase the product's features and benefits.
Week 13
Ensure all designs align with the "How Might We" statement and maintain consistency by having group leaders review every piece of work. Remove the tagline page from the website. Complete tasks for Blogger design, social media posts and stories, promotional video editing, website design, and the presentation slides draft.
Week 14
Final Presentation
Reflection
Experience
The process of gathering data and refining our approach was both insightful and challenging. Feedback from our lecturer highlighted the importance of asking precise questions to better understand the needs of our target audience, particularly CEOs of large companies, which influenced the direction of our project. In the ideation phase, we learned the value of iterative design. Initially, our concepts felt scattered, but with continuous feedback and refinement, we developed cohesive prototypes for the website, logo, and promotional materials. This experience emphasized the importance of collaboration, flexibility, and iteration in creating a unified and targeted design that reflects user insights.
Observation
The project highlighted the interdependence of each step, requiring flexibility to adapt based on new insights from surveys and interviews. We had to shift our focus when we realized the broader potential market among CEOs and large businesses, rather than just smaller companies. Aligning our designs and promotional efforts with the user journey map proved crucial. By understanding the touchpoints and actions of each persona, we were able to create targeted, engaging content and choose the right platforms for outreach, ensuring our website and marketing materials resonated with the specific needs and behaviors of each persona.
Findings
Through research, we identified a key opportunity to target large companies, particularly CEOs, for bulk purchases of the X-board. This shift in focus influenced our promotional strategy. We also found that creating diverse content at each stage of the customer journey, including teasers, case studies, and testimonials, was crucial for guiding personas through their decision-making process. While video content plays a vital role in engagement, balancing it with other formats like blog posts and infographics was essential for maintaining a diverse experience. Overall, the project reinforced the importance of flexibility, user insights, and collaboration in designing for a specific market.
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