Major Project 1 - Task 2

 

Week 03 - Week 05
Tai Tong En / 0363164 
Information Design / Bachelor of Design (Hons) In Creative Media
Major Project 1 - Task 2 Design Proposition

INSTRUCTION

Timeframe: Week 04 - Week 05

Description: 

The task now continues from the proposal development stage toward finalizing a comprehensive design proposition. This phase will include curating the entire production process while showcasing resourcefulness and creativity in managing resources and addressing potential risks. The goal is to deliver effective solutions within complex, dynamic, and contemporary real-world contexts.

Week 04

Following the rejection of the previous plan, the Lalalama brand was developed after group discussions. The process began with designing the brand logo, considered the most essential starting point for establishing the brand identity.



Sketches




After consulting with the teacher, a rough draft of the logo was developed.


Lalallama Brand Book



Presentation slide updated


Feedback

Week 4:
The brand concept needs a clearer differentiation from existing brands. The current problem statement is too general—focus on identifying specific issues or market gaps that Lalalama aims to solve, beyond just offering emotional value. Strengthening this will help build a more compelling and purposeful brand direction.  

Week 5: 
This week, Ms. Vitat reviewed our final logo and advised us to proceed more quickly with the mockups and brand guideline development.
Reflection

These past two weeks have been a meaningful part of my creative journey. One of the most significant lessons I’ve learned is the value of letting go. Saying goodbye to our initial concepts — like the dog mascot and the name Lulullama — wasn’t easy, especially after investing so much thought and heart into them. But embracing change reminded me that great ideas often evolve through trial, error, and open-mindedness.

Another key takeaway was finding the balance between imagination and reality. It’s tempting to chase bold, playful ideas, but I’ve come to appreciate the importance of aligning our creativity with the needs of our audience and the practicality of the market. This balance pushed me to think more strategically without losing the spark that makes a brand unique.

Through all the ups and downs, I’m genuinely proud of the progress we’ve made. This process has deepened my understanding of branding, visual storytelling, and collaboration. I feel more confident in navigating challenges, and I’m excited to see Lalallama take shape — not just as a brand, but as a reflection of everything we’ve learned along the way.

Comments

Post a Comment

Popular posts from this blog

Publishing Design - Task 1

Image
  Week 1 -Week 7 Tai Tong En / 0363164 Publishing Design / Bachelor of  Design (Hon) in Creative Design  Task 1: Exercises INSTRUCTION LECTURES 1. Lecture 1 -Historical Format Numerous civilizations have had a significant influence on how we record and disseminate knowledge, according to research on the historical format growth of books. 1.1 Mesopotamia Civilization (Iran-Iraq) According to Denise Schmandt-Besserat's research, the earliest writing system replaced counting technology. Bullae developed from simple and sophisticated tokens, paving the way for pictographic writing on clay tablets.   1.2 Ancient Egyptian Civilization (Egypt) The only people who could read and write Hieroglyphics were Egyptian scribes, who recorded information on papyrus, a unique paper created from the pith of the papyrus plant. 1.3 Indus Valley Civilization (India-Pakistan-Afghanistan) One of the oldest writing systems was cuneiform, which was employed on soft clay tablets for trade, gov...
Read more

Publishing Design - Task 3A

Image
  Week 5 -Week 11 Tai Tong En / 0363164 Publishing Design / Bachelor of  Design (Hon) in Creative Design  Task 3A: Book LECTURES Lectures are done in  Task 1 - Exercises INSTRUCTION WEEK 1 - WEEK 4 1. Task 1 & Task 2 - Content Generation & Visual Design 1.1 Text Formatting - Visual Design Before start doing task 3A, we need to do a write up of 3000 words on on any subject that are familiar with and divided into 3 chapters and each chapter must have 2 subtexts and 1 pull quote. Identify 16 areas in written text for visualization, I use medium that is suitable for my topic - illustration. 1.2 Text Formatting - PDF 1.3 Content Generation - Visuals Design - PDF WEEK 5 - WEEK 7 Task 3A - Book 1. Book - Instructions The binding method shall be predetermined to be staple binding (saddle binding). The book is of 32 pages, which is smaller than A4 and bigger than A5.  After developing content (text and visuals) the next stage is to determine the format (size...
Read more

Publishing Design - Task 3B

Image
  Week 9 -Week 13 Tai Tong En / 0363164 Publishing Design / Bachelor of  Design (Hon) in Creative Design  Task 3B: E-Book-Brand Guideline LECTURES Lectures are done in  Task 1 - Exercises INSTRUCTION WEEK 9 Task 3B - E-Book - Brand Guideline 1. Brand Guideline - Instruction In this task will be required to adapt the printed book have designed for the purpose of on-screen reading or the like.  The design of the digital publication will be dependent on the device it will be read from or the type of format used - ePub/PDF/HTML.  Presently most digital books are in the ePub/eBook format (How To Create a Fixed Layout Ebook with Adobe InDesign CC) or a PDF interactive.  To explore and decide on an appropriate format subject to the task type or hardware used. Focus on is navigation between pages; this has to be well thought through, as the user interface must not be an obstacle to seamless reading.  Innovative use of the relevant features to increas...
Read more