Tai Tong En (0363164)

Week 01 - Week 04 Tai Tong En / 0363164  Information Design / Bachelor of Design (Hons) In Creative Media Creative Brand Strategy - Task 1 INSTRUCTION Lectures Week 01 1. Introduction to the Module This module focuses on how to build strong, meaningful brand identities through visual strategies. It emphasizes creating brand experiences that go beyond design to engage the senses and emotions, forming long-lasting relationships with audiences. The skills developed here will build on previous identity design experience and guide students toward designing impactful brand experiences. 2. Understanding Branding Branding is more than a logo or visual identity—it’s about defining the  value ,  character , and  authenticity  of a product, service, or organization. Effective branding helps a business stand out from its competitors and is essential in today’s digital marketplace where even small brands can compete  through smart brand strategies. 3. What is a Bra...

Week 05 - Week 08 Tai Tong En / 0363164  Information Design / Bachelor of Design (Hons) In Creative Media Creative Brand Strategy - Task 2: Design Brief Proposal INSTRUCTION Task 2: Design Brief Proposal 2A: Ideation From the Brand Touch Points identified in the Campaign Proposal (1B), continue to research for application references that represent or symbolize your Brand Campaign. Select only  the MOST relevant  (unique and portrays the subject in every context) touch points to build your Critical Application List, and include a short description for each application. Consider how each touch point would help to elevate or achieve the overall Brand Campaign. 2B: Design Direction To articulate the design direction by developing a set of mood boards or Stylescape, comprised with logo style, visual style, colour palettes, typography, graphic elements, tone of voice/ personality & etc. This will be the proposed look and feel of your Brand Campaign. Feedback Week ...

Week 06 - Week 07 Tai Tong En / 0363164  Information Design / Bachelor of Design (Hons) In Creative Media Major Project 1 - Task 3 Concept Presentation INSTRUCTION Timeframe:  Week 06 - Week 07 Description:  This project presentation represents the outcome of a carefully developed design solution that responds to a specific need within the target audience. Through the creation of Lalallama , the project delivers a product that holds distinct social and cultural relevance. Every element—from concept development to visual execution—demonstrates careful attention to detail, thoughtful organization, and a strong grasp of aesthetic and stylistic considerations. It reflects my ability to merge creativity with strategy, and effectively communicate within my area of specialization. Week 06 In this phase of the project, I took the lead on finalizing the website design and developing social media promotional materials. Although I wasn’t directly involved in every aspect, I act...

  Week 03 - Week 05 Tai Tong En / 0363164  Information Design / Bachelor of Design (Hons) In Creative Media Major Project 1 - Task 2 Design Proposition INSTRUCTION Timeframe:  Week 04 - Week 05 Description:  The task now continues from the proposal development stage toward finalizing a comprehensive design proposition. This phase will include curating the entire production process while showcasing resourcefulness and creativity in managing resources and addressing potential risks. The goal is to deliver effective solutions within complex, dynamic, and contemporary real-world contexts. Week 04 Following the rejection of the previous plan, the Lalalama brand was developed after group discussions. The process began with designing the brand logo, considered the most essential starting point for establishing the brand identity. Sketches After consulting with the teacher, a rough draft of the logo was developed. Lalallama Brand Book Presentation slide updated Feedba...

Week 01 - Week 03 Tai Tong En / 0363164  Information Design / Bachelor of Design (Hons) In Creative Media Major Project 1 - Task 1 Proposal Developement INSTRUCTION Timeframe:  Week 01 - Week 03 Description: For this module, we are required to develop an innovative concept that offers unique social, cultural, and/or economic value to a target audience within our specialisation. Our work will involve researching current technology and design trends, analyzing case studies, and evaluating the functionality, effectiveness, and aesthetics of existing products or services to support our final proposal. Week 1 This week, we were introduced to the final year project module, which is divided into two phases: Major Project 1 and Major Project 2. We then grouped ourselves based on our specialisations, and as a Graphic Design student, I will be working alongside those in the same field. Finally, we formed teams of four to begin the project. Group Members: Tai Tong En Tiffany Tan Xu...

Week 01 - Week 07 Tai Tong En / 0363164 Information Design / Bachelor of Design (Hons) In Creative Media Final Project  INSTRUCTION Timeframe:  Week 01 - Week 07 Project 2 Instruction Based on the FLIP group’s topic research, produce a basic video animation that presents an infographic report to a target audience with the purpose of: Creating Awareness – Example: Global Warming, Recycling, Sustainability. Explaining a Process – Example: "How to Reduce Plastic Waste," "How to Sort Recyclables." Defining a Concept – Example: "What is Fast Fashion?", "What is the Color Wheel?" Video must use time-based media and software that incorporates photography, vector imagery, and animation to communicate the information effectively. Design Considerations Your animation must follow key design principles: Organization Principles – Apply LATCH (Location, Alphabet, Time, Category, Hierarchy) for structured content. Aesthetic Principles – Implement bas...