Typography - Final Compilation & Reflection

4.4.2023 - 3.7.2023 / Week 1 - Week 14
Tai Tong En / 0363164
Typography / Bachelor of Design (Hons) in Creative Media
Final Compilation & Reflection

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INSTRUCTION

Task 1:  Type Expression and Text Formatting

Task 2: Typographic Exploration & Communication

Task 3: Type Design & Communication

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SUBMISSIONS

Task 1 / Exercise 1: Type Expression
(4.4.2023 - 5.2.2023 / Week 1 - Week 5)

Figure 1.1: Final Type Expression (jpeg) (Week 4, 28/4/23)

Figure 1.2: Final Type Expression (pdf) (Week 4, 28/4/23)

Figure 1.3: Final Animated Type Expression (gif) (Week 4, 28/4/23)

Task 1 / Exercise 2: Text formatting
(4.4.2023 - 5.2.2023 / Week 1 - Week 5)

HEAD
Font/s: Serifa Std
Type Size/s: 33 pt
Leading: 39.6 pt
Paragraph spacing: 0

BODY
Font/s: ITC Garamond Std
Type Size/s: 10 pt
Leading: 12 pt
Paragraph spacing: 12 pt
Characters per line: 54
Alignment: left justified 

Margins: top 12.7mm, left 12.7mm, right 12.7mm, bottom 50mm
Columns: 4
Gutter: 5 mm

Figure 1.4: Final Layout (without grids) (jpeg) (Week 5, 5/2/23)

Figure 1.5: Final Layout (without grids) (pdf) (Week 5, 5/2/23)

Figure 1.6: Final Layout (with baseline grids) (jpeg) (Week 5, 5/2/23)

Figure 1.7: Final Layout (with baseline grids) (pdf) (Week 5, 5/2/23)

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Task 2: Typographic Exploration & Communication

(9.5.2023 - 16.5.2023 / Week 6 - Week 7)

Head
Font: Janson Text LT Std / 75 Bold (Head) // Bodoni Std (Sub head)
Font size: 276-411pt (Visualise) / 20-78pt (unite to a better world)
Leading: -
Paragraph spacing: -

Body
Font: Serifa Std / Adobe Caslon Pro
Font size: 10pt
Leading: 12pt
Paragraph spacing: 12pt
Characters per line: 57
Alignment: Left justified

Margins: 12.7mm (top, bottom, left, right)
Columns: 2
Gutter: 5mm

Figure 2.1: Final Layout without grids (jpeg) (Week 6, 9/5/23)

Figure 2.2: Final Layout without grids (pdf) (Week 6, 9/5/23)

Figure 2.3: Final Layout with baseline grids (jpeg) (Week 6, 9/5/23)

Figure 2.4: Final Layout with baseline grids (pdf) (Week 6, 9/5/23)

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Task 3: Type Design & Communication

(23.5.2023 - 20.6.2023 / Week 8 - Week 12)

Final Outcome

Font Download: 

https://drive.google.com/file/d/1wlGa_MMKuMHvw0oBvXomThm7PUvmSu7D/view

Figure 3.1: Font Download (pdf) (Week 11, 18/6/23)

Figure 3.2: Final Task 3 "Marker Bold" poster jpeg (Week 12, 20/6/23)

Figure 3.3: Final Task 3 "Marker Bold" poster pdf (Week 12, 20/6/23)

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REFLECTIONS

Experience
In the realm of publishing, typography greatly impacts the reading experience. As a reader, I have noticed the difference that well-designed typography can make in the legibility and overall enjoyment of a book or magazine. Thoughtful typographic choices, such as appropriate font sizes, line spacing, and margins, contribute to the ease of reading and comprehension. Conversely, poor typography can hinder the reading experience, causing eyestrain and frustration.

Observations
One of my observations is the influence of typography on brand identity. Companies carefully select or even create custom typefaces to embody their brand personality and values. The choice of typography in logos, packaging, and marketing materials can evoke certain emotions, establish brand recognition, and differentiate one brand from another. The way typography is employed in these contexts can shape consumer perception and contribute to the success or failure of a brand.

Findings
Typography also has cultural and historical significance. Through studying the evolution of typefaces, I have discovered the rich history and cultural influences behind different typographic styles. From the classical elegance of serif fonts to the modern simplicity of sans-serif, typography reflects the aesthetic preferences and design trends of different eras. Understanding the historical context of typography allows us to appreciate and contextualize the fonts we use today.